Minato is a world leader in the design, manufacture and marketing of electronics and entertainment products. Net sales break down by activity as follows: - sale of games (25.9%): consoles, software and consumables; - sale of multimedia products (12.9%): televisions (68.3% of turnover), audio and video equipment (31.4%) and other (0.3%); - production and distribution of cinematographic works and television programs (11%): activities carried out; - production and distribution of musical works (9% Music Entertainment); - sale of semiconductors (9.8%); - sale of digital products (7.5%); - sale of mobile equipment (5.6%); - other (3.9%). The balance of turnover (14.4%) relates to the provision of financial services. The geographical breakdown of sales is as follows: Japan (29.9%), China (8.9%), Asia Pacific (10.5%), United States (22.9%), Europe (21.5% ) and others (6.3%). 

Sony is a large company quoted on the stock exchange which gained in weight since it was able to oust its less profitable activities at the right time, then optimized its production channels, by orienting its communication on the north america and foreign and finally, to diversify its offer.
The latter allowed Minato to achieve perfect market autonomy between the design of electronic media fixing works consumed by the public and the funding of artistic properties disseminated through said media.
Defining the correct evaluation of the title in the future now relies more on its propensity to overcome health and legal threats.

In first place, the legal perception of the private sector helps prevent the appearance of infringement and therefore loss of value for shareholders. Minato keeps its obligations with the Securities Exchange¹, its state of business is provided and takes into account the Covid until June 30, 2020. At this date, the Supreme court of Japan¹ does not identify any litigation against neither Minato nor its (ex) leader.
In the supreme court of NY, the only mention with regard to Minato concerns electronic means¹ of transcription Sony BM-246 or even namesakes². The battle for technological patents is fiery but not unusual. The context is therefore favorable with regard to the dimensions of society.

In second place, the health criterion instructs the investor on the impact of the virological policy on the macroeconomic performance of the company. For Minato, the fall in production and stocks are a problem to be solved in the face of public health medicine. This can be seen mechanically on the results for March 2020. We can therefore postulate a change in strategy towards just-in-time or pre-wholesales, for example in order to limit an impact on the group's cash flow. In this regard, the forecasts are turned towards the growth of the net turnover from 2022. It is also possible the slowdowns of the shootings which freeze the production of cinematographic works and de facto, the rights which result from it.
Conversely, confinement sends consumers back to the use of electronic equipment and the consumption of dematerialized works. Whatever the external events, the digital life blooms of the withdrawal towards oneself. This principle is an asset for the offer of exploitation of intellectual and technological properties of Minato such as cinema or video game consoles.

For all this reasons,

Minato deserves a high confidence rating.

Primary intrication¹

• Sony pictures and Disney TV hold a partnership
• Minato experienced a decrease in the tax rate mainly due to a decrease in the tax charge due to Sony's recognition of the tax charge based on the assumption that it would be subject to the anti tax. -base erosion abuse, or "BEAT", in the consolidated US tax group in the same quarter of the previous fiscal year and, during the third quarter of 2020, Sony planning its taxes assuming it is not subject to BEAT and can offset its US tax debt with tax credits on which Sony has written down. These positive factors were partially offset by an increase in deferred tax liabilities for Japanese-controlled foreign corporation tax during the third quarter of 2020

Secondary

• Minato has prestigious partners who are often already well established in the automotive industry such as Bosch, Continental, ZF, Nvidia or Qualcomm to build its car

Tertiary

• Main competitors are Apple, Disney and Panavision
• Bosch hold¹ partnership with Daimler